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Hot off the heels of his legendary Super Bowl performance, we produced this photo and video campaign for Usher’s new roller skating fashion brand Flipper’s Roller Boogie Palace. Featuring the talent and wardrobe from the halftime show, and Usher’s iconic voice for the voiceover, this playful campaign blends dance, fashion, and narrative storytelling to capture the essence of modern roller skating culture. Kevin Oh brought his distinctive approach of dynamic camera moves and fast-paced editing, alongside his streetwear inspired still photography.