JanSport, Always With You

We produced this project for JanSport with the creative team at Party Land and director duo MISTER. JanSport wanted to lean into mundanity with these irreverent, Generation-Z-targeted musical ads. We helped them break away from locker rooms and schoolbooks, and head into beautifully unserious territory. We shot eight spots and a still photo campaign in two production days in LA.

Director

MISTER

Services

Production