Cazadores knows how tough bartending can be, so they decided to start fostering healthy lifestyles for the cocktail community. They tapped into a unique insight: the boxing community loves Cazadores. So they created Bartender Boxing, a traveling program that trains bartenders to box and host matches. They partnered with us to help promote the program by tapping us to create a series of gritty short films to drive social media engagement and invite communities to get involved. Not only did these films introduce the bartenders with cinematic flair, they created a link between the endurance of boxing and the smooth intensity of Cazadores Tequila.