Ford, 48 Hours: Steel and Soul
In 48 hours, welder, motorcycle rider and Ford Ambassador Carolina Paredes builds a custom bike with the help of her Ford F-150®. We partnered with Wieden + Kennedy to create this high-octane look into Carolina's process, on the racetrack and off, shot over 2 days in Houston, Texas.
- DirectorJacob Norremark
- AgencyWieden + Kennedy
- ServicesProduction















Director
Jacob Norremark
Cinematographer
Christopher Clark
Creative Agency
Wieden + Kennedy
Producer
Katie Heim
Executive Producers
Oscar Lyons
Alec Ernest
Still Photographer
Abigail Enright