Ford, 48 Hours: Wyoming Double
In this campaign to show off the unstoppably rugged Ford Bronco, we followed brand ambassador and famed ice-climber Aaron Mulkey, AKA Coldfear, up a frozen waterfall called Elysium, and down the Shoshone River in a Kayak. Getting to these locations required hours in the back of a snow cat, long road trips over icy highways, hiking our gear up a snowy backcountry trail, and a lot of Snickers bars to keep us warm. This was the most fun we've ever had shooting.
- DirectorDylan Simel
- AgencyWieden + Kennedy
- ServicesProduction
















Director
Dylan Simel
Cinematographer
Christopher Clark
Creative Agency
Wieden + Kennedy
Executive Producers
Oscar Lyons
Alec Ernest
Producer
Scott Wickman