Ford, 48 Hours: Wyoming Double

In this campaign to show off the unstoppably rugged Ford Bronco, we followed brand ambassador and famed ice-climber Aaron Mulkey, AKA Coldfear, up a frozen waterfall called Elysium, and down the Shoshone River in a Kayak. Getting to these locations required hours in the back of a snow cat, long road trips over icy highways, hiking our gear up a snowy backcountry trail, and a lot of Snickers bars to keep us warm. This was the most fun we've ever had shooting.

  • Director
    Dylan Simel
  • Agency
    Wieden + Kennedy
  • Services
    Production
Director

Dylan Simel

Cinematographer

Christopher Clark

Creative Agency

Wieden + Kennedy

Executive Producers

Oscar Lyons
Alec Ernest

Producer

Scott Wickman