In the summer of 2023, Grammarly launched a new AI-powered product called GrammarlyGo with sophisticated writing capabilities - allowing the Grammarly app to analyze text and adjust tone, length, and personality. To launch that product, and in collaboration with Instrument agency in Portland, we created a campaign of films showing unique, relatable ways that GrammarlyGo can help you realize bigger and better goals, both at home and professionally.