JanSport, Always With You
We produced this project for JanSport with the creative team at Party Land and director duo MISTER. JanSport wanted to lean into mundanity with these irreverent, Generation-Z-targeted musical ads. We helped them break away from locker rooms and schoolbooks, and head into beautifully unserious territory. We shot eight spots and a still photo campaign in two production days in LA.
- DirectorMISTER
- PhotographerJustin Bettman
- AgencyParty Land
- ServicesProduction
![](https://images.prismic.io/fieldunit/ZoRnjh5LeNNTwuv0_bathroom_social-02.png?auto=format%2Ccompress&rect=0%2C0%2C1126%2C2000&w=1920&h=3410&q=80 1920w, https://images.prismic.io/fieldunit/ZoRnjh5LeNNTwuv0_bathroom_social-02.png?auto=format%2Ccompress&rect=0%2C0%2C1126%2C2000&w=1280&h=2274&q=80 1280w, https://images.prismic.io/fieldunit/ZoRnjh5LeNNTwuv0_bathroom_social-02.png?auto=format%2Ccompress&rect=0%2C0%2C1126%2C2000&w=720&h=1279&q=80 720w, https://images.prismic.io/fieldunit/ZoRnjh5LeNNTwuv0_bathroom_social-02.png?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRnpB5LeNNTwuv5_birdswoop_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1126%2C2000&w=1920&h=3410&q=80 1920w, https://images.prismic.io/fieldunit/ZoRnpB5LeNNTwuv5_birdswoop_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1126%2C2000&w=1280&h=2274&q=80 1280w, https://images.prismic.io/fieldunit/ZoRnpB5LeNNTwuv5_birdswoop_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1126%2C2000&w=720&h=1279&q=80 720w, https://images.prismic.io/fieldunit/ZoRnpB5LeNNTwuv5_birdswoop_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRnsB5LeNNTwuv7_birdswoop_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRnsB5LeNNTwuv7_birdswoop_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRnsB5LeNNTwuv7_birdswoop_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRnsB5LeNNTwuv7_birdswoop_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRnuR5LeNNTwuv8_breakup_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRnuR5LeNNTwuv8_breakup_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRnuR5LeNNTwuv8_breakup_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRnuR5LeNNTwuv8_breakup_social-01.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRnwR5LeNNTwuwF_breakup_social-12.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRnwR5LeNNTwuwF_breakup_social-12.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRnwR5LeNNTwuwF_breakup_social-12.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRnwR5LeNNTwuwF_breakup_social-12.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRn-x5LeNNTwuwG_buffbag_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRn-x5LeNNTwuwG_buffbag_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRn-x5LeNNTwuwG_buffbag_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRn-x5LeNNTwuwG_buffbag_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRoBB5LeNNTwuwH_buffbag_social-08.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRoBB5LeNNTwuwH_buffbag_social-08.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRoBB5LeNNTwuwH_buffbag_social-08.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRoBB5LeNNTwuwH_buffbag_social-08.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRoTR5LeNNTwuwW_eggs_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRoTR5LeNNTwuwW_eggs_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRoTR5LeNNTwuwW_eggs_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRoTR5LeNNTwuwW_eggs_social-02.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRolB5LeNNTwuwb_eggs_social-04.png?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1920&h=3413&q=80 1920w, https://images.prismic.io/fieldunit/ZoRolB5LeNNTwuwb_eggs_social-04.png?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=1280&h=2276&q=80 1280w, https://images.prismic.io/fieldunit/ZoRolB5LeNNTwuwb_eggs_social-04.png?auto=format%2Ccompress&rect=0%2C0%2C1125%2C2000&w=720&h=1280&q=80 720w, https://images.prismic.io/fieldunit/ZoRolB5LeNNTwuwb_eggs_social-04.png?auto=format%2Ccompress&rect=0%2C0%2C1125%2C1999&w=480&h=853&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRp0R5LeNNTwuxJ_bathroom_social-04.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1600%2C2000&w=1920&h=2400&q=80 1920w, https://images.prismic.io/fieldunit/ZoRp0R5LeNNTwuxJ_bathroom_social-04.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1600%2C2000&w=1280&h=1600&q=80 1280w, https://images.prismic.io/fieldunit/ZoRp0R5LeNNTwuxJ_bathroom_social-04.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1600%2C2000&w=720&h=900&q=80 720w, https://images.prismic.io/fieldunit/ZoRp0R5LeNNTwuxJ_bathroom_social-04.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1600%2C2000&w=480&h=600&q=80 480w)
![](https://images.prismic.io/fieldunit/ZoRp3h5LeNNTwuxO_jiggy_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1599%2C2000&w=1920&h=2402&q=80 1920w, https://images.prismic.io/fieldunit/ZoRp3h5LeNNTwuxO_jiggy_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1599%2C2000&w=1280&h=1601&q=80 1280w, https://images.prismic.io/fieldunit/ZoRp3h5LeNNTwuxO_jiggy_social-03.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1598%2C2000&w=720&h=901&q=80 720w, https://images.prismic.io/fieldunit/ZoRp3h5LeNNTwuxO_jiggy_social-03.jpeg?auto=format%2Ccompress&rect=0%2C1%2C1599%2C1999&w=480&h=600&q=80 480w)
![](https://images.prismic.io/fieldunit/ZnDMPpm069VX10qD_IMG_0475.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C2547&w=1920&h=1617&q=80 1920w, https://images.prismic.io/fieldunit/ZnDMPpm069VX10qD_IMG_0475.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C2547&w=1280&h=1078&q=80 1280w, https://images.prismic.io/fieldunit/ZnDMPpm069VX10qD_IMG_0475.jpg?auto=format%2Ccompress&rect=0%2C1%2C3024%2C2545&w=720&h=606&q=80 720w, https://images.prismic.io/fieldunit/ZnDMPpm069VX10qD_IMG_0475.jpg?auto=format%2Ccompress&rect=0%2C1%2C3024%2C2545&w=480&h=404&q=80 480w, https://images.prismic.io/fieldunit/ZnDMPpm069VX10qD_IMG_0475.jpg?auto=format%2Ccompress&rect=0%2C1%2C3024%2C2545&w=240&h=202&q=80 240w)
![](https://images.prismic.io/fieldunit/ZnDYzJm069VX10rf_IMG_0389.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=1920&h=2560&q=80 1920w, https://images.prismic.io/fieldunit/ZnDYzJm069VX10rf_IMG_0389.jpg?auto=format%2Ccompress&rect=0%2C0%2C3023%2C4032&w=1280&h=1707&q=80 1280w, https://images.prismic.io/fieldunit/ZnDYzJm069VX10rf_IMG_0389.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=720&h=960&q=80 720w, https://images.prismic.io/fieldunit/ZnDYzJm069VX10rf_IMG_0389.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=480&h=640&q=80 480w, https://images.prismic.io/fieldunit/ZnDYzJm069VX10rf_IMG_0389.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=240&h=320&q=80 240w)
![](https://images.prismic.io/fieldunit/ZnDBQJm069VX10ov_IMG_0386.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=1920&h=2560&q=80 1920w, https://images.prismic.io/fieldunit/ZnDBQJm069VX10ov_IMG_0386.jpg?auto=format%2Ccompress&rect=0%2C0%2C3023%2C4032&w=1280&h=1707&q=80 1280w, https://images.prismic.io/fieldunit/ZnDBQJm069VX10ov_IMG_0386.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=720&h=960&q=80 720w, https://images.prismic.io/fieldunit/ZnDBQJm069VX10ov_IMG_0386.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=480&h=640&q=80 480w, https://images.prismic.io/fieldunit/ZnDBQJm069VX10ov_IMG_0386.jpg?auto=format%2Ccompress&rect=0%2C0%2C3024%2C4032&w=240&h=320&q=80 240w)
Creative Agency
Party Land
Executive Producers
Oscar Lyons
Alec Ernest
Director
MISTER
Producer
Sabrina Keyz
Still Photographer
Justin Bettman
Cinematographer
Lidia Nikonova