Creative agency MOUTHWASH Studio dug deep into Nike’s legacy as a bold and iconic brand in order to refresh the 2024 marketing assets for Nike Trail. We produced this photo and video campaign with them, harnessing the gritty texture of Super 16mm, the remote and beautiful Mt. Tamalpais in Northern California, and a super experienced run and gun crew that could keep up, literally, with some of the most extreme runners in the world. The result? A bold emotional call to those who want more, a fresh perspective on sports advertising, and a memorable campaign for the Freaks of Nature.