Grammarly is an application that helps users automatically improve the writing of their emails, memos, and other communications. In the summer of 2023, they launched a new, AI-powered product called GrammarlyGo that brings even more sophisticated writing capabilities - allowing the software to analyze text and adjust tone, length, and personality. To launch that product, and in collaboration with Instrument agency in Portland, we created a campaign of films showing unique, relatable ways that GrammarlyGo can help you realize bigger and better goals, both at home and professionally.