As a newcomer to the world of trucking, Uber knew they needed to reach out to the community and build trust. They partnered with our team to create a video that introduced their platform and service offerings in the heavily guarded and tightly knit world of corporate trucking. Working together, we dove into the trucking world and discovered a well-known driver who also happens to be a beloved country music singer, Tony Justice. We arranged an intimate concert and interview with Tony, and documented these heartfelt moments in a film that captured the passion and inspiration that surrounds the people who make the trucking industry so unique. Our narrative helped Uber Freight start building a reputation as not only a reliable carrier, but a trusted member of the trucking community.