We braved the New York summer to produce this decadent and delicious campaign for Velveeta, directed and photographed by Blaise Cepis. Employing his signature style of outlandish characters, opulent production design, and bold attitude, Blaise crafted another one-of-a-kind world that invites the audience to unabashedly enjoy cheesy, melty, gooey Velveeta. Shot over 3 days with our friends from Johannes Leonardo, we’re calling it Hot Vel Summer.